Marketing Campaigns
As a Foxtrot admin user, I am able to create and manage marketing campaigns for web and mobile application.
Overview
A Marketing Campaign is a holistic view of a single marketing initiative that is featured on web and mobile application. It is where you can tie together and see all site marketing associated with one initiative/campaign.
You will need to create a Marketing Campaign to set up a Promotion
, Promo Code
or Promo Variant
.
- Select components of marketing campaigns, such as promo variants, are only available if enabled for your organization.
To manage marketing campaign, navigate to the Marketing Campaigns page in Foxtrot.
Marketing Campaigns: List View
When a user navigates to the marketing campaigns page, user sees a list view of all created marketing campaigns.
GID
is the internal unique id of the Marketing CampaignName
internal facing name of the Marketing CampaignStatus
indicates the status of the Marketing CampaignStart Date
andEnd Date
shows the dates the internal Marketing Campaign will run for
Search and filter by the below fields to view a select marketing campaign:
- Search and filter by
GID
- Search and filter by
Name
. Search is case sensitive - Search and filter by
Status
Marketing Campaigns: Create and Update
Steps:
- Click
Create Marketing Campaign
CTA on top left of the list view - On
General Details
TabName
: Internal name of the Marketing CampaignStatus
: Indicates the status of the Marketing CampaignStart Date
andEnd Date
: The dates the internal Marketing Campaign will run for.- These are internal dates and not customer facing. The Start and End dates of the individual Marketing Components (ie, Promo Codes, Promotions) are what determines the appearance on site and mobile apps.
Marketing Leads
: Internal stakeholder managing the Marketing CampaignDescription
: Optional field to enter an overview of the Marketing Campaign for internal stakeholders.- Press
Save and Create
- After filling in the
General Details
you can set up the tabs forPromo Codes
,Promotions
andPromo Variants
associated with that Marketing Campaign.- Please reference the individual user guides for each of these components for step by step instructions.
- The
Actions
tab will display any Banner Interstitial, Interstitial, Home List Entity or News Feed that is attached to the Marketing Campaign. You can either search for the created action directly on this tab, or add the created Marketing Campaign on the action directly.
Updated 7 months ago