Variant Values, Relations, Tags

Variant Values

• Variant Values are curated tags given to a variant that fuel the Shop By Specialty tab on the PDP
  • Shop by Speciality shows carousels of products with the same variant values

Variant Values: List View

• Name: The name of the Variant Value.
  • This name is the tag that must be entered in the Variant Value field under Variant Details on the specific Variants page.
• Enabled: Enabled if it is an active Variant Value.

Variant Values: Create

• Click Create Variant Value CTA on top left of the list view
• Name: Add the name of the Variant Value.
  • This name is the tag that must be entered in the Variant Value field under Variant Details on the specific Variants page.
• Enabled: Check to activate
• Click Create Variant Value

Note: Assigning specific Variant Values to an item must be done on the individual Variant Page.

Variant Relations

• Variant Relations are manually merchandised tags of related products that can be used to fuel recommendations or upsell carousels (ie, customer may also like, frequently bought together).

Variant Relations: List View

User needs to search to populate items on the page and toggle to add fields.

• Search Options
  • Search by Variant Name or GID #
    • This will display that individual variant
  • Select a Classification and search
    • This will display all of the variants within that classification
  • Select a PDP Group and search
    • This will display all of the variants within that PDP group
• Toggle Column Options
  • Related: This will add a field where a user can enter related items
    • Related Items are items similar to each other (ie, chunky peanut butter is related to creamy peanut butter).
      • This can help fuel a "You Might Also Consider" carousel
  • Twin: This will add a field where a user can enter twin items
    • Twins are when one item is being discontinued and being replaced with a new version of that exact item.
  • Replacement: This will add a field where a user can enter replacement items
    • Replacement Items are something very similar that could be displayed as a replacement if one item went out of stock. (ie, one peanut butter brand vs. a different peanut butter brand).
  • Compliment: This will add a field where a user can enter complimentary items
    • Compliments are items that are frequently bought together (ie, jelly or bread is a compliment of peanut butter).
      • This can help fuel a "Customers Also Bought" carousel

Variant Relations: Create and Update

• Search for the variant(s) that you would like to add variant relations to
• Select the Toggle Columns that you would like to set up
  • The selected fields will appear on the left side of the main screen
• In each field, search the applicable variants and press enter. These will automatically save after you enter.
  • If you want to remove, X out the individual added variant.

Tags

• Tags are not customer or site facing. Instead, they are internal taxonomies (categories nested under other categories) that can be created as a more granular and comprehensive way to categorize products. These tags can be used for reporting purposes and they can also be included in recommendation models.
• Tags are added to a product under the Factions section of the Product Page during product set up.

Tags: List View

• Edit: Pressing this allows a user to edit an existing tag / tag taxonomy
• Name: The name of the tag / tag taxonomy
• Enabled: If the tag / tag taxonomy is enabled. If enabled, this tag / tag taxonomy will display under Factions on the Product Page.
• Delete: Pressing this will deleted the tag / tag taxonomy

Tags: Create and update

• Click Create Taxonomy CTA on top left of the list view

• Root: Add the Name of the tag / tag taxonomy you are creating

• Press the + (plus sign) under L1 to add a Level 1 Tag

  • You can add as many L1 tags as necessary

• After adding an L1 tag, the option will pop up to add L2 tags. Any L2 tag added here will be nested under its corresponding L1 tag. The same goes for L3's and L4's etc.

  • Pressing the garbage can icon will delete that tag and all of the tags nested underneath it.

• Preview: Will display a taxonomy tree of all of the created tags

  

• Download CSV: Will create and download a CSV file of the taxonomy of all of the created tags

• To save tags / tag taxonomy press Create Taxonomy on the bottom right