News Feed Entities

News Feed Entities are individual content placements that make up a user's newsfeed. These placements can be used as an additional marketing or content placement. Newsfeeds appear on web and mobile apps for logged in customers.

News Feed Entities can also be sent as push notifications if enabled for your organization!

See below for an example of a newsfeed. Each placement is one individual news feed entity:

To manage news feed entities, navigate to the News Feed Entities page in Foxtrot.

News Feed Entities: List View

When a user navigates to News Feed page, user sees a list view of all created News Feeds.

• GID is the internal unique id of the news feed
• Title is external facing copy that a customer will see
• Type the link that the news feed will bring the customer
• State shows the status of the news feed
• Publish Date shows the date the news feed will go live
• Scope shows if the page is scoped to specific segments or global (meaning default to all customers)

Search and filter by the below fields to view a select news feed:

• Search and filter by GID
• Search and filter by Title. Search is case sensitive
• Search and filter by State

News Feed Entities: Create and Update

Steps:

• Click Create News Feed Entity CTA on top left page of the list view
• Scope: Can scope by all typical segments. If no specific scope, leave as global.
• State: Identify the state the news feed is in. Published means its eligible to go live if publish date is met
• Title: Customer facing title of news feed
• Publish Date: News Feed will display this date in the feed once it is published. This date will also default as the start date.
• End Date: Set optional end date for news feed. If no end date, news feeds appear for one month.
• Text: Customer facing body text of the news feed
• References Where you pick soft category, product, or URL to link out to as a secondary page from the newsfeed
  • Select Entity Type:
    • Pick No Reference if there is no secondary link
      • Soft category CTA = Shop Now
      • URL CTA = Learn More
  • Add Reference: Where you enter the category, soft category or URL to link out to
• Images:
  • Images should be square
• Warehouses: If applicable, target newsfeed to only users in select warehouse locations
• Click Save and Create

News Feed Entities: Image Asset Guide

• Image: 200px x 200px (any square image at least 96x96)
• Final Files: PNG or JPG

News Feed Entities: Push Notifications

Admins can use news feed entities to send push notifications in addition to publishing on the news feed. Setup and send single push notifications to alert customers about upcoming sales, new product offerings, and more via New Feed Entities.

Steps:

• Navigate to the News Feed Entities page
• Scope: Set to Global or User - Push notifications do not support advanced segmentation so it is not possible to send news feed entities as push notifications via user segment or RTUS.
• Send push notification when publish date reached: Check this to send a push notification
• Fill out the content:
  • Title: Customer facing title of news feed and push notification. This cannot exceed 60 characters
  • Text: Customer facing body text of the news feed and push notification. This cannot exceed 180 characters
  • Image (optional): See image asset guide above
• Publish date: If you select a date in the past, the push notification will send immediately.
• End date: This is optional for push notifications and will only affect the entity published on the news feed. You must select a date/time in the future.
• State: Set to Published if you are ready to send now or Draft if you’d like to make further changes before publishing
• Click Save and Create

Upon saving the page, the news feed will be scheduled to send at the publish date.